inspire
Content that excites, motivates, and inspires.
one
NO GREEN SCREEN
Real spaces, real people, real milestones. Really cool stuff.
Like this first piece, you’d think it was a green screen, but no, we made the beautiful Evie dance across all different spaces, pieced them together, and created this beauty.
Creative & Art Direction: Alessia Murer
Videography: Chris Ramirez
Brand: One Playground (formerly Fitness Playground)
Dancer: Genevieve Morris
two
THE JOURNEY OF JOEY
Meet Joey. A long-standing staff member that is part of the furniture. With his line-up of achievements and milestones during his fitness career, we had to document his journey. This piece was part of a bigger campaign, where we told the stories of staff members and used it as a recruitment push.
Right
Photography: Chris Ramirez
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Creative & Art Direction: Alessia Murer
Videography: Chris Ramirez
Brand: One Playground
three
ENVIRONMENTS THAT SPARK
Left
Art Direction: Alessia Murer
Photographer: Ryan Linnegar
A brand piece that showcased the essence of Fitness Playground. Inspiring spaces, exciting classes, expert coaches, and a community that lives outside the gym walls.
Because what’s the point in training if you’re not inspired by your environment?
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Creative & Art Direction: Alessia Murer
Videography: Chris Ramirez
Brand: One Playground
four
CALISTHENICS QUEEN
Meet Dani, the calisthenics queen. When she first started her career, she had no idea she’d end up leaving the entertainment industry to become a respected coach. I interviewed her and wanted to share her knowledge, experience, and portray her quirky personality.
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Photography: Chris Ramirez
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Creative & Art Direction: Alessia Murer
Videography: Chris Ramirez
Brand: One Playground
five
MYSTIC BALLERINA
Left
Art Direction: Alessia Murer
Photographer: Jay Patel
In the lead-up to the new Wellness Playground, we created a teaser piece that allowed viewers to get a sneak peek of the new studio before it opened. Using former ballerina Kea (also one of the talented instructors), we created the ‘mystic ballerina’.
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Creative & Art Direction: Alessia Murer
Videography: Chris Ramirez
Brand: One Playground
